Brenton Group, Specialized in Sales Productivity Training, Sales Management Development, and Business Strategies for corporations, small businesses, and sales professionals who have to sell in order to build their business

Improving The Sales Process

Coaching The Sales Team

Hiring Successful Sales People

Strengthening Management Skills

Improving The Sales Process

Successful sales professionals are not 'just born', but like any professional they hone their natural talents through training, coaching, and an ongoing commitment to improve their performance.

They consistently generate successful outcomes by managing their time and energy using sales skills and a defined process.

Why a sales process?
While selling may come easily to some people, it is a learned skill. Most salespeople, at the beginning of their career, are thrown into the fray with little or no specific training. Thus, they must learn on their own through a process of trial and error. This most often leads to people using a disjointed approach to prospecting, qualifying, closing, and long term relationship building. More often than not, salespeople end up engaging in activities that either fail to move the process forward; or worse, damages their chances of success.

If this sounds familiar…

We provide the following array of services to help build a high performance selling culture:

Sales Candidate Screening & Skill Assessments
Basic & Advanced Sales Skills Training
Sales Process Development

For more information, please contact The Brenton Group.

Coaching The Sales Team

Most sales managers earn promotions based upon their ability to sell, not lead or manage teams. In fact, the very skills that made them successful, working independently, focusing on a single objective, and a little use of process are the very things that are likely to undermine their success as a manager. Thus, many times we have managers who are trying to coach and mentor without training or having a formal process; and salespeople who need support and guidance to succeed, working for a manager who cannot teach them the skills they need.

The situation is not much better at the top. The typical Sales Vice President started out as highly successful, intuitive sales person. Through a combination of good timing, political savvy, sales talent, and sheer willpower they landed in a position to run the show. Just like the front line manager, they sold on an intuitive basis, typically without the benefit of a process, leadership training, and more coaching and mentoring skills.

If this sounds familiar…

We provide multi-level services that can address these problems. They include:

Leadership Training For Sales Management
Sales Process Development
Sales Skills Training For Frontline People

For more information, please contact The Brenton Group.

Hiring Successful Sales People

One of today’s biggest dilemmas is finding, recruiting, and hiring top sales performers. The direct cost in time and financial resources invested in hiring the wrong person can be significant. However, the indirect cost of making the wrong choice can be even more damaging. Typically, it can take 6 months before you realize it is time to make a change. Add to that the 3 to 6 months it can take to find a replacement and get them up to speed. Thus, you can be looking not only at the direct expenses, but up to one year's lost revenue (not to mention market share).

What if you could improve your process of finding and hiring 'eagles'? What if you could retain more talented salespeople and top managers? What if you could improve the company’s overall sales revenues?

What if you could do all of these?

Our services include tools and training that help you achieve these goals. They include:

Sales and Management Candidate Screening
Sales Leadership Training and Coaching
Sales Training for Front Line Sales Staff

For more information, please contact The Brenton Group.

Strengthening Management Skills

One of the most common scenarios of client management teams is that few, if any, have had systematic leadership training. Where training has occurred, it has been event based programs designed to ramrod leadership skills into participants over one or two days. Our comprehensive approach is focused on bringing about incremental growth in the skills and behaviors needed to improve organizational leadership and management. The program is designed for executives, sales vice presidents, and managers, as well as those aspiring to leadership roles.

If you are faced with:

A lack of a system for recruiting, hiring, and training a dynamic sales force
Inaccurate forecasting
Managing, motivating, and evaluating employees
A poorly defined sales process
A need for strategic planning and goal setting

You may benefit from some of the topics we cover including:

Implementing solid recruitment & screening processes needed to assemble great teams.
Coaching and mentoring your company’s future leaders.
Building the processes necessary for sales pipeline management.
Developing an enterprise-wide system for client acquisition & growth
Developing well crafted business plans and staying on course.
Utilizing systematic approaches to time and project management.

For more information, please contact The Brenton Group.